Jon Jungbien Moon (Jon Jungbien Moon)

145 Anam-ro, Seongbuk-gu, Seoul, 02841, Korea
Tel. +82-2-3290-2837
Office Hour : Tuesdays & Thursdays 2:00 PM - 4:00 PM


  • Ph.D. in  Managerial Science and Applied Economics, The Wharton School, University of Pennsylvania (2007)
  • ​M.A. in Economics, Rutgers University (by passing Ph.D. qualifying exams) (2002)
  • M.Sc. in Economics, London School of Economics & Political Science (1999)
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Academic Positions 
2018/3~present: Professor, Korea University Business School, Korea University
2013/3~2018/2: Associate Professor, Korea University Business School, Korea University
2015/1~2015/12: Visiting Scholar, Marshall School of Business, University of Southern California
2009/3~2013/2: Assistant Professor, Korea University Business School, Korea University 
2007/8~2009/1: Assista


Publications in international journals
  • When Does Knowledge Similarity Help Foreign Firms Improve Performance? (2019) Asian Business & Management (joint with Xuelian Piao)
  • Foreign Direct Investment vs. Portfolio Investment: Evidence from China (2018) International Journal of Multinational Corporation Strategy (joint with Hyoeun Cho)
  • Environmental Pressure and the Performance of Foreign Firms in an Emerging Economy (2016) Journal of Business Ethics (joint with Nahyun Kim and Haitao Yin)
  • Does International Economic Integration Lead to Cleaner Production in China? (2014) Producti


  • Cases in books
    • Marketing to the Base of the Pyramid in Bangladesh: Grameen Danone Foods (with John Daniels), in Daniels et al. International Business (2017), 16th edition, Pearson. 
    • POSCO's Struggle in India: The Importance of Stakeholder Management in a Large Scale FDI (with Insik Jeong, Ji-Young Shin, and Hyejin Cho), in Business Management Way (2012) FKI Media.