Marketing

박종원
Jongwon Park (박종원)

Room 416 in LG-POSCO Building
Tel. +82-2-3290-1936
amadeus@korea.ac.kr
Office Hour : Monday & Wednesday: 4:50 - 6:20 PM
Personal Homepage : http://cafe.naver.com/bestseminar.cafe

Education

  • Ph.D., University of Illinois at Urbana-Champaign
  • M.B.A., University of Wisconsin-Madison
  • B.B.A., Korea University

Career

Academic Positions
  • 1991 ~ 1992 : University of British Columbia (Assistant professor of marketing)
  • 1992 ~ 1996 : Korea University Business School (Assitant professor)
  • 1996 ~ 1998 : Korea University Business School (Head, Department of Business Administration)
  • 1996 ~ 2001 : Korea University Business School (Associ

Publications

Selected Publications
  1. Kim, Kyeongheui, Jongwon Park, and Jungkeun Kim (2014), "Consumer-Brand Relationship Quality: When and How It Helps Brand Extensions,” Journal of Business Research, 67 (4), 591-597.
  2. Park, Jongwon, Kyeongheui Kim, Junsik Kwak, and Robert S. Wyer, Jr. (2014), “Priming Thoughts about Extravagance: Implications for Consumer Decisions about Luxury Products,” Journal of Experimental Psychology: Applied, 20 (1), 40-54.
  3. read more

Books

  • ​Park, Jongwon and BEST (2002), Online Consumer Behavior 

Research