Marketing

Janghyuk Lee (이장혁)

Room 521 in Hyundai Motor Hall
Tel. +82-2-3290-2819
Fax. +82-2-922-7220
janglee@korea.ac.kr
Office Hour : Tue & Wed: 13:30 - 15:00
Expertise: Digital Marketing, Big Data Analysis, Loyalty Program Design

Education

  • Ph.D. in Management, ESSEC, France (2000)
  • M.S. in Management, ESSEC, France (1995)
  • B.A. in International Economics, Seoul National University (1990)

Career

  • Academia 
    • 2001 - 2005 HEC school of management, Paris (France), Assistant Professor of Marketing 
    • 1999 - 2001 University of Reading (UK),  Lecturer in Marketing ​
  • Visiting 

Publications

Main Research Topics 
  • Customer proxy variable development from big data: opportunity cost, variety seeking, temporal discount, early adopter, effort 
  • Social networks: information diffusion,  new product adoption, referral effect 
  • Target offer development & matching
  • Fixed and mobile internet behavior

Books

Research

 
List of Database
  • Loyalty program (user profile + point accrual & redemption transaction) + usage survey