Marketing

김상용
Sang Yong Kim (김상용)

Room 517 in Hyundai Motor Hall
Tel. 02-3290-1956 (Faculty Office)
Fax. 02-922-7220 (Department Office)
sangkim@korea.ac.kr
Position: Professor
Area: Business Adiministration (Marketing)

Education

  • Ph.D. in Business Administration, Duke University (September 1995)
  • M.S. in Industrial Administration, Carnegie Mellon University (May 1990)
  • B.A. in History, Seoul National University (August 1987)

Career

  • Administrative Positions
    • Director of Advanced Management Program (AMP), Korea University Business School (March 1, 2016 - February 28, 2018)
    • Vice President for Development and External Affairs, Korea University (February 1, 2014 - February 28, 2015) 
    • Associate Dean, Korea University Business School (July 1, 2013 - January 31, 2014) 
    • Academic Director of K-MBA, Korea Un

Publications

  • Journal articles
    • "Manufacturer Allowances and Retailer Pass-Through Rates in a Competitive Environment," Sang Yong Kim and Richard Staelin (1999), Marketing Science, Vol.18, No.1, 59-76.
    • "Consumers' Perceived Importance of and Satisfaction with Internet Shopping," Sang Yong Kim and Young Jun Lim (2001), Electronic Markets, vol.11, no.3, 148-154.
    • "Competitive Non-linear Pricin

Books

Total 2 single-authored and 9 co-authored books and 2 translated books
including
Marketing Keywords 101 (2013)
Business Keywords 101 (2016)
Marketing Research for Business Analytics (2017)
Marketing Channel Management, 3rd edition, (2015)

 

Research