Marketing

Chaiy, Seoil (Seoil Chaiy)

LG-POSCO 609
Tel. 82-2-3290-1921
E-mail:schaiy@korea.ac.kr

Education

     D. B. A (Business Administration), Indiana University, 1980
     M. B. A (Business Administration), Indiana University, 1979
     M. E. (Industrial Engineering), Korea Advanced Institute of Science and Technology, 1976
     B. B. A (Business Administration), Seoul National University, 1973
 

Career

     Professor, School of Business, Korea University, 1988-Present
     Director, Marketing Center, Korea University, 2009-2012
     Dean of Planning, Budgeting and Public Relations, Korea University, 1998-1999
     Managing Director, MBRI, Seoul, Korea 1995-1998
     Visiting Scholar, Graduate School of Business, Stanford University, 1993-1994
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Publications

Dissertation
 
      "A Probabilistic Model for Estimating Preference Distributions," Indiana University, 1980
 
      "A Study on Store Location: With Emphasis on Supermarket," Korea Advanced Institute of Science and Technology, 1976
  
   Articles
    
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Books

 
Marketing (5th ed., with S. Lee), Okdang, Seoul, Korea, 2015, (in Korean).
 
Doing Business with Koreans, Okdang Books, 2012
 
      Customer Equity Management and Marketing Process Change: Focusing on Strategic Marketing Capabilities read more

Research