Marketing

윤성아
Song-Oh Yoon (윤성아)

Room A505 in KUBS Main Building
Tel. 02-3290-2829
soyoon@korea.ac.kr
Office Hour : Monday: 1:00 - 5:00 PM

Education

  • Ph.D. in Business Administration, Stanford University (2005)
    (Ph.D. Minor in Psychology)
  • M.S. in Business Administration, Korea University
  • B.A. in Economics, University of California at Berkeley

 

Career

Academic Positions
  • Associate Professor, Korea University (March 2011- Present)
  • Assistant Professor, Korea University (March 2007 - February 2011)
  • Assistant Professor, Singapore Management University (September 2005 - February 2007)

Scholoarships and Awards

Publications

REFEREED JOURNAL PUBLICATIONS (INTERNATIONAL)
  •  Jong-Won Park, Song-Oh Yoon, Kyungheui Kim, and Robert S. Wyer (2001), “Effects of Priming a Bipolar Attribute Concept on Dimension Versus Concept-Specific Accessibility of Semantic Memory”  Journal of Personality and Social Psychology,  81(3)

Books

Research

RESEARCH INTERESTS
  • Consumer Judgment and Decision Making
  • Consumer Psychology
  • Context Effects