S³ Asia MBA Students Win 2nd Place in “Mahindra War Room" Competition
Nov 24, 2016
2514 reads
S³ Asia MBA Students Win 2nd Place in “Mahindra War Room” Competition
Placed 2nd out of 2,214 participating teams…The first international team to win the competition since its launch
On November 7 (Mon), the students of Korea University Business School’s S³ Asia MBA (AMBA) won second place in the “Mahindra War Room” held in Mumbai, India. The “Mahindra War Room” is an MBA-level case competition annually held by the Mahindra Group since 2008. The competition was launched to solve business issues that Mahindra Group faces.
In the competition, each team selects one of the four following topics and develops a strategy: ▲Growth strategy in domestic market for SSsangyong Motor, ▲Growth strategy for Zoto App, ▲IT strategy for the new generation, and ▲Performance improvement strategy for Mahindra Racing Formula E Team. A total of 2,214 teams from all around the world participated in the competition. Twenty-five teams, consisting of 21 Indian teams and 4 international teams, made it to the semifinals while only 10 teams advanced to the final.

The AMBA students present their topic on “Zoto App’s growth strategy” in the grand finale.
The AMBA student team has 4 members—▲Ganesh Attangudi Perichiappan Perichappan (8th Batch), ▲Eui Kyun Park (9th Batch), ▲Rachit Vyas (9th Batch), and ▲Gerillima Ang Chee Hui (9th Batch)—and named their team “Fudan Warriors.” The team was the only international team that successfully made it to the final by finishing first in the semifinals. Fudan Warriors won second place in the final.  
(From left) ▲Rachit Vyas (9th Batch), ▲Ganesh Attangudi Perichiappan Perichappan (8th Batch), ▲Eui Kyun Park (9th Batch) and ▲Gerillima Ang Chee Hui (9th Batch)
“We sought advice from Nigerians at Funda University because our topic was about growth strategy for Zoto App used in Nigeria by Mahindra Group,” Gerillima Ang Chee Hui said. “Based on their information, we were able to understand the circumstances in Nigeria, which is quiet unfamiliar to Asians, develop a strategy, and learn many other things.”
The Mahindra Group, the sponsor of the competition, is a multinational conglomerate that acquired Korea’s Ssangyong Motor. It generates revenue of approximately $7.1 billion and employs more than 100,000 people. Mahindra operates the key industries in India, taking a leadership position in utility vehicles, tractors, and information technology (IT). It also shows a strong presence in financial services, vacation ownership, consulting services, industrial equipment, logistics, etc. In 2014, Mahindra was listed in the Forbes Global 2000, a comprehensive list of the world’s largest, most powerful public companies, based on its revenue, profit, assets, and market value.
Photo Credit: By Mahindra War Room’s Official Facebook