• 2018 KUBS Full-Time MBA Admissions Open
    2018 KUBS Full-Time MBA Admissions Open
  • KUBS Signs International Partnership Agreement with University of Michigan’s Ross School of Business in the U.S.
    International Partnership Agreement
  • KU Achieved the Highest Pass Rate on the 1st Round CPA Exam 2018
    KU, Highest Pass Rate on CPA 1st round
  • Korea University, #1 Private University in Korea in the QS World University Rankings
    KU Outperforms Korean Universities in QS
  • KUBS Signs International Partnership Agreement with Hitotsubashi University in Japan
    Partnership Agreement with Hitotsubashi
2018 KUBS Full-time MBA Admissions Open
2018 KUBS Full-time MBA Admissions Open     Korea University Business School (Dean=Professor Soo Young Kwon) is now accepting applications for Fall 2018 MBA admissions Admissions open for 3 full-time MBA programs: △Global MBA, △Global MIM and △S3 Asia MBA.     Both Global MBA and Global MIM have three application rounds. The 1st round application has been closed, and 2nd & 3rd round applications due on 5pm, March 29 (Thu) and April 27 (Fri) respectively. Global MBA and Global MIM are programs which equip students to academic and professional skills through a variety of global experiences. If candidates participate in programs at partner schools across the world, they are eligible for the award of degrees from both institutions. 2nd round interview will take place on April 14 (Sat), with its result release on April 24 (Tue). The final round interview will be held on May 19 (Sat) and the result will be released on May 30 (Wed).   Application for the Business School’s S3 Asia MBA will be open until April 27 (Fri) 5pm. S3 Asia MBA is an Asia-specialized MBA program where candidates study at 3 universities in 3 different countries in Asia — Korea University, Fudan University, and National University of Singapore (NUS). Candidates are eligible to graduate with 2 degrees, one from KUBS and the other from either Fudan University or NUS. Once the application closes on April 27 (Fri), the result will be notified on May 11 (Fri). Shortlisted applicants will need to attend an interview on May 19 (Sat), then the final outcome will be released on May 30 (Wed). Applications for the above MBA programs can be made online via (https://bizapply.korea.ac.kr/en/). Please contact the Department Office (02-3290-5365) for further information.   Global MBA / Global MIM S3 Asia MBA  
Apr 27, 2018
327
NEWS
[Startup Lecture Series] “The Importance of Continuous Learning” Tony Swun Woo Park, Managing Partner at LB Investment
[Startup Lecture Series] “The Importance of Continuous Learning” Tony Swun Woo Park, Managing Partner at LB Investment On April 17, KUBS Startup Institute invited the second guest lecturer for ‘2018 Spring KUBS Startup Lecture Series’ at 6:30 pm, Startup Station. The guest lecturer was Mr. Tony Swun Woo Park, a managing partner at LB Investment. On his lecture, Mr. Park focused on ‘China’s Top Dating Mobile App, TanTan’. Mr. Tony Swun Woo Park is one of proud KUBS alumni (Business ‘92) who founded Future Entrepreneur’s Society (FES) at the School. Mr. Park worked for HanbitSoft, before he moved to China to work at The Nine and Alibaba. While developing his professional career abroad, he built strong knowledge about business practice in China. Mr. Tony Swun Woo Park is currently a managing partner at LB Investment’s Shanghai Office.     Mr. Park started his lecture by saying ‘the most important thing to keep in mind in the determination of an investment is knowing who the founder is’. He presented an example of TanTan of which founders are a couple married for 10 years. In fact, the founders were quite familiar with running a business. For 8 years they ran an exclusive service for the elite, by which the owners practically built up the client basis for their next business. Mr. Park added, “there are risks running a family business. But at the same time, it is a safe and reliable way to go. It is important that you need to take into account whether a founder is reliable when making investment decisions”. Mr. Tony Park then shared his experience with TanTan. In fact, the funding for TanTan was completed when he reached them. Nevertheless, he did not give up. “I kept contacting them until I was able to have a breakfast with them discussing the funding” he added. “That was when I felt years of my study on business finally paid off. I was actually able to take the lead in the next investment.” His decision has proved to be right – 2 years later $45million dollars’ worth investment has grown to $800million dollars.   Tony Park also pointed out the importance of looking into the size of users. Mr. Park argues that DAU, WAU, and MAU all have to be taken into account. That is, you must see the difference between DAU (Daily Active Users) and WAU/MAU because the less gap they have, the more frequent the customers use the service. He explained, “the users’ frequent use indicates that the business has a great market condition to expect a positive investment outcome. Comparing DAU, WAU, and MAU gives you a fundamental understanding of user retention. If a business has a large gap between those, it must not be overlooked. The business needs to come up with resolutions.” Mr. Park concluded his lecture by emphasizing the importance of continuous learning. “One of the worst scenarios is that a business is quite a success, and yet the founder cannot catch up with the growth of his/her business after all. So I agree with the statement that the pursuit of knowledge is ongoing. I want you to keep in mind the concept of lifelong learning”, he advised.     The lecture was followed by a Q&A session where an audience asked Mr. Park ‘what are the things I need to be careful when I receive funds for my business?’ Mr. Tony Park replied, “If possible, it is a very good idea to receive investments from people who know you well. It could be your boss, CEO of the company you worked for or could be someone you worked together for a long time”.     KUBS Startup Institute opens practice-based lecture series ‘Lecture on Demand’ about startups and business venture. Anyone interested is more than welcome to participate in the lectures. For further inquiries, please contact KUBS Startup Institute at 02-3290-2551.  
Apr 19, 2018
12
NEWS
“An Excellent Opportunity for a Deep Consultation with My Professor" ··· 500 Students Attended Faculty-Student Mentoring Day
Faculty-Student Mentoring Day with 500 Students· ·· Successful Event with Positive Reviews “An Excellent Opportunity for a Deep Consultation with My Professor" KUBS had the Business School Faculty-Student Mentoring Day event held on last 9th, 12th and 13th at Ahn Young Il Hall and Cuckoo Hall, LG-POSCO Building. Held for three days, the mentoring day event had participants of 57 faculty members and 508 students.         At the beginning of the event, each student put on a name tag and introduced themselves to their academic advisor. Prior to the consultation, students filled out a survey asking students’ △field of interest, △career goal, and △comment on the course. Academic advisors then started the consultation based on the students’ survey responses.   One of the participants, Yoon-Jung Choi (Business’16, academic advisor=Professor Hicheon Kim) commented, “It means a lot being able to ask questions and consult with my academic advisor. Since he spoke to each student at the table, it was a great help sharing other students’ concerns and ideas as well”.     Since 2007, KUBS holds a faculty-student mentoring program in which an academic advisor is assigned to students for consultation. It is designed to share information on their study and career paths and even personal advice where necessary. The mentoring day event is held every semester.   Check Out Pictures of Mentoring Day  
Apr 16, 2018
33
NEWS
[2018-1 Global CEO Lecture] Christopher Wood, General Manager of ELCA…“Keep in Close Communication with Others”
[2018-1 Global CEO Lecture] Christopher Wood, General Manager of ELCA “Keep in Close Communication with Others” On April 12, 3:30pm the Business School invited Mr. Christopher Wood, General Manager of ELCA Korea. Mr. Wood visited Supex Hall, LG-POSCO Building for a special lecture focusing on ‘Business without Borders’. He is the fifth guest of the School’s ‘Global CEO Lecture’ series. ELCA Korea is the Korean branch of the U.S.’s one of the most successful cosmetic corporations ‘The Estée Lauder Companies Inc.’, owning diverse brands including Estée Lauder, MAC, Tom Ford. Christopher Wood worked for Estee Lauder over 25 years at global branches including Germany, Sweden, Canada. Mr. Wood joined the Korean branch from 2000, currently the third General Manager of ELCA Korea.     On his lecture, Mr. Wood mainly focused on △how to find your career path △how to make the most of your potential △where to start in this new paradigm, new market △how to adjust to the current change △ Estée Lauder’s decision making process.   Mr. Wood emphasized “you need to start from knowing who you are. You must be aware of your ‘USP’”. USP refers to ‘unique selling proposition’, one’s unique and outstanding strength. “You need to understand what you are good at, what you can do better than others, and also what you would like to improve on.” “Always set a goal. Once achieved, proceed to your next goal. Always ask yourself how to reach your goal” he added.     Mr. Christopher Wood then pointed out the importance of ‘back to basics’. The ‘basics’ he referred to is identifying a problem and coming up with a resolution. Mr. Wood advised the audience that “you know how when you watch sports on TV, soccer, for example, it seems quite easy to play so you comment on their plays. However, if you play yourself, that is a different story.” “What I would like to emphasize is that in addition to keeping in mind ‘Carpe Diem’, when you think about your success, think as a player on the field, not like a viewer.” He also highlighted the importance of getting to know people around you, especially when you adjust to a new environment. Understanding who you work with, what is accepted is what is not. Figuring out if a person is someone you can get support from, or if you are the one who can give support to. Mr. Wood suggested “pay attention to the similarity, likeness, and avoid stereotypes or prejudice. Be wary of unnecessary worries or expectations. Keep in close communication with others”.     Mr. Christopher Wood concluded his lecture by sharing an anecdote. After a heavy storm has passed a man walk along the beach, noticing thousands starfish flowed away from the ocean. A girl (boy) then picked up starfish one by one and threw it back into the ocean. The man asked the girl why even bother throwing them back when there are thousands other starfish already came out of the water. She replied, at least one of them can survive if I keep throwing them back in. Mr. Wood said “I would like you to keep in mind that your career is a very important part of your life, however, do not live to work. That is not what life is supposed to be.” “As long as you can make a profound influence on one person’s life, that is more than enough” he added.   The Business School’s coming up ‘Global CEO Special Lectures’ will invite △ JongKu Choi, Chairman of the Financial Services Commissions (4/19) △ Sang-ho Yoo, President of Korea Investment & Securities Co., Ltd. (4/26) △Ki-seok Park, CEO of SIGONG tech (5/3) △ Younghoon Park, Executive Director of GS SHOP (home shopping) (5/10) △ Young Yul Seo, Chairman of PT.Pratama Abadi Industri (5/17) △ Kyung-Soo Park, CEO of PSK (5/24) △ Young-Sik Kim, President of PwC Korea (5/31).  
Apr 13, 2018
52
NEWS
Professor Emeritus Dong Ki Kim, President of the National Academy of Sciences, Republic of Korea … Inauguration Interview
“I Will Be Keep an Active Involvement with International Academies ” Inauguration Interview - Professor Emeritus Dong Ki Kim President of the National Academy of Sciences, Republic of Korea   The Business School is pleased to inform you that Professor Emeritus Dong Ki Kim has been elected as the president of the National Academy of Sciences (NAS), a Korean institute that supports scholars who made remarkable academic contributions. Professor Dong Ki Kim is the first KUBS professor who is appointed as the president of NAS. Prior to his position as the vice president of NAS, he was the dean of Business School and also of Graduate School of International Studies at Korea University. Dean Soo Young Kwon visited Professor Emeritus Dong Ki Kim to have a word with him and congratulate his inauguration. Below is the interview with Professor Emeritus Dong Ki Kim.       Q. Could you tell us a brief history and main activities of the National Academy of Sciences (NAS)? The National Academy of Sciences (NAS), Republic of Korea, was founded in 1954 to protect and support scholars with a remarkable achievement on the academic development. The NAS is established to encourage academic promotion by supporting academic research and academic exchanges with international academies. The NAS publishes the Journal of the NAS, which is distributed and taken into account in government policymaking. In addition, NAS holds the annual international symposium. Besides activities in academic circle, we also engage with the distribution of scholarly books of basic sciences for public access. Basically, we select excellent scholarly books every year and distribute them to public libraries and university libraries in Korea. NAS organizes lectures on air too if there is an issue worth sharing with the general audience.   Q. We were told that there are two compulsory criteria you have to meet in order to be elected as president: more than half of board members’ attendance, and a majority vote from the board. What do you think was the biggest factor that has contributed towards your appointment? I attribute it to my publications. I have published research papers before and after becoming a member of the NAS. Moreover, I think I was able to receive extra credits from the board members based on my performance as the Academy’s vice president. Also, I make sure to participate in diverse projects including fund-raising, and conduct industrial cooperation projects with major corporations.   Q. Could you share your plans of which industry you will be focusing on during your term? To begin with, my biggest goal is to improve involvements with international symposium across diverse academic circles including humanities, social sciences, and natural science. For that we first need to work on providing a better research environment, increasing annual research grant per person, for example. In every October NAS holds annual international symposium inviting renowned scholars across the world, and I will be focusing on facilitating broad academic exchanges. The Academy will also finance a portion of the cost of attending academic events overseas, even if it is a personal visit to the conference. Overall, more than anything else I will pay attention to improve research environment for our scholars.     Q. It is impressive how you have been making constant contributions to the University and the society. Could you share your wisdom with the readers, please? I always keep in mind three things Lao Tzu said. First off, ‘goodness is like the nature of water (上善若水)’. We can reflect 4 features of the nature of water. Water drops from top to bottom; more than often it is best if let nature takes its course, going with the flow. Nothing is softer or more flexible than water, yet nothing can resist it. You can quench the flames with water, but not the other way around; always be someone who others need, like water is.   The second word I keep in mind is ‘truly detailed looks actually seem loose, and a person who is truly wise can, in fact, look dumb (大巧若拙 大賢若愚).’ It is a great idea sometimes to ignore and get over with tiny details.   The last word from Lao Tzu is ‘the strong can never beat the wise, nor the smart can never beat the kind (力將不如知將 知將不如德將).’ No matter how you are strong or smart, the most important thing to keep in mind is to be kind. So I guess I try to stick to Lao Tzu’s wise words.   Q. Could you give the last advice to KUBS students? You know what they say, you cannot change where you graduate from - even though you actually can change your nationality. All of you are proud KUBS students. I want you to keep that in mind. I hope you will be able to bring that idea even if you graduate and go further abroad. Now it is not Korea University in South Korea, it is Korea University, in the world. That is, you should not limit yourselves to makgeoli and soju now - try out cognac, wine, vodka, if you like. I would also advise you to learn second languages, third and fourth even. It is always a great idea to learn languages, not limited to English.  
Apr 09, 2018
75
NEWS
KUBS’s CPA Preparation Program ‘Jeongjincho’ Achieved a Remarkable Outcome
KUBS’s CPA Preparation Program ‘Jeongjincho’ Achieved a Remarkable Outcome Highest Pass Rate on 1st Round CPA Exam KUBS is proud to inform you that the School achieved the highest pass rate in the country on the first round Certified Public Accountant (CPA) exam 2018, far outstripping other universities in South Korea. The 1st round result of 53rd CPA exam has been released on March 16. On this exam (February 11), Korea University has produced a total of 187 successful 1st round CPA candidates. This achievement reaffirms KU’s position as the best institute for nurturing certified public accountants, especially by the support of a CPA prep program called ‘Jeongjincho’. (▶See Article) Korea University's business school runs the largest CPA preparation study group, Jeongjincho. Located on the third floor of the KUBS Main Building, Jeongjincho provides the best environment for students to focus on their studies. Jeongjincho offers a variety of learning materials including textbooks and lectures. The group also provides chances for students to meet with our alumni who passed CPA and currently work as accountants to give advice and support a strong network. Below is an interview held with academic advisor of Jeongjincho, Professor Han Sang Yi and Jeongjincho manager, Ha-Rim Oh (Business’11, CPA 52nd) about Jeongjincho.   Jeongjincho Academic Advisor, Professor Han Sang Yi and Manager, Mr. Ha-Rim Oh   Q. Korea University achieved the highest pass rate on the first round of 53rd CPA exam, what do you think was the secret to our students’ remarkable result on the exam? Professor Han Sang Yi | In fact, the first round exam was more difficult than we expected. On challenging exams like this, the key to success is to keep calm – don’t panic, do the best you can do. I guess this was not an issue for our students though, because Jeongjincho students were well-prepared to solve challenging questions.   Q. You mentioned that Jeongjincho has contributed to the Business School’s outstanding performance on the exam. Could you tell us more about Jeongjincho? Professor Han Sang Yi | Sure, basically the first round CPA exam is held at the end of February and the second in June. Jeongjincho, therefore, opens applications after each round; 2nd round preparation group in March, a short-term intensive study group from July to August, in addition to 1st round preparation group from September. Applicants go through a thorough selection process, like a national archery team, and we select 69 students in the order of their performance on the entrance exam. Mr. Ha-Rim Oh | Once admitted, Jeongjincho students can participate in our structured training program. Students admitted on March should sit on practice exams held every month to prepare for the second round exam. Candidates must be prepared for 4 subjects on the second round CPA exam: Tax Law, Financial Management, Cost Accounting, and Financial Accounting. They take an exam on additional subjects, accounting audit. So it is indeed a very demanding exam to prepare. Students are asked to leave the group if they do not achieve satisfactory grades. Students admitted in September also go through practice exams and classes. Although it is a demanding program, our students stick to the end, building a strong bond among the group. Just so you know, you don’t necessarily have to be a business student to enter Jeongjincho, as long as you are a Korea University student who is willing to study for CPA exam.   Q. How exactly the Business School support Jeongjincho? Could you give us details, please? Mr. Ha-Rim Oh |  To start off, the School provides studying area to each of 69 students. Students gain access to a range of learning materials – about 40% of online class fees are supported by KUBS. More importantly, Jeongjincho students can receive the scholarship up to 15 million won per annum, funded by accounting firms. The scholarship goes to 10 distinguished students every year. Jeongjincho students also have free access to the key textbooks and reading materials.   Jeongjincho Student supports is open to non-members as well. Any Korea University students can gain full access to updates of CPA exams and information sessions or job openings at accounting firms. If you add us on Kakao Talk Plus, you can receive information about signing up for classes and practice exams. Please note that accounting firms sometimes conduct information sessions in private, of which you can get updates from us. Practice CPA exams are available free of charge to all Korea University students. Mr. Ha-Rim Oh, Manager of Jeongjincho Q. What is the most challenging part for students preparing for CPA exams? Can you give any advice? Professor Han Sang Yi | Exam preparations are like a battle against yourself. Especially exams that demand long-term preparation, you feel vulnerable, unsure and weak, apart from external factors such as relationships. Seeing students’ struggle every day, I feel resilience is the key to success in exam preparation, being able to continue their steady work. Mr. Ha-Rim Oh | Back in my exam preparation days, the most challenging part was when the exam is getting close. I was exhausted mentally and physically, but that was when support from my friends at Jeongjincho helped me get over a hard time. Once I got improved grades right before the second round exam, I felt myself back on track, and I was able to keep it positive until the end.   Q. (To Professor Yi) What do you think makes a great accountant? Can you think of any personality traits or skills that are best-suited for the job? Professor Han Sang Yi |  In general, disciplines in business administration look at how to achieve their goal or maximize profit, if you like. They are quite one-dimensional compared to accounting. In accounting, sticking to its principle (convention of conservatism) brings about social benefits as well. That is why in the U.S., the term ‘public accounting’ is widely used for accountants who work at accounting firms. Apart from careers in public sectors, not many people put ‘public’ on their job titles. Accounting however is closely connected to public interest, so I think the society needs individuals with integrity and strong responsibility as accountants.   Q. Could you give us any other advice on students who prepare for CPA or who is thinking of CPA preparation? Mr. Ha-Rim Oh |   If you are thinking of CPA exam, I suggest you work on it. I presume the reason a lot of people feel they are not ready yet is because of the uncertain nature of exam preparation; that there is no finite duration of the exam preparation. They are worried that the amount of time they spent on exam preparation does not come to a good end. Nevertheless, I can assure you that regardless of the result, it will be worth the time spent. On a survey conducted by the Financial Supervisory Service, generally, it takes 3 to 4 years to pass the CPA exam. CPA preparation will be a great way to start off careers other than the accountant, so I would strongly suggest you prepare for the CPA exam. CPA is highly applicable to other professional areas.   Professor Han Sang Yi |   You know how accounting is often referred to as the language of business. I think it would be nice for any individuals to have some levels of accounting background, especially those in business, law or other public sectors. Accounting is crucial in the capitalist society – it is the foundation of decision making, performance evaluation and the distribution of resources. Moreover, people pay more attention to STEM these days (Science, Technology, Engineering, Mathematics). I guarantee you will not lose anything by studying accounting and statistics.    
Mar 28, 2018
100
PyeongChang 2018 Olympic Winter Game, A Great Chance for Global Business
PyeongChang 2018 Olympic Winter Game, A Great Chance for Global Business While PyeongChang 2018 Olympic Winter Game was held for a month in February, KUBS students participated in ‘Korean Hosting Team’ internship program organized by Sebang Travel (KC Tours) (Vice Chairman=Chang-Hee Oh, Business’82). Among 100 applicants, 11 students were selected through document screening and interview. We had interviews with 4 of the participants, Jeong-Hyun Kim (Business’16), Han-Byul Kim (‘14), Yoo-Jeong Lee (‘16), Yoon-Jae Lee (‘17), on their experience during this international event.   (From the left) Yoon-Jae Lee (‘17), Han-Byul Kim (‘14), Dean Soo Young Kwon, Yoo-Jeong Lee (‘16), Jeong-Hyun Kim (Business’16)   The internship program was held between 8th and 27th of February and it mainly focused on assisting international VIPs including ATPI, Netherlands and Road Trip Agency, Canada. Their main tasks were △ interpretation/translation △ protocol planning △schedule consulting support.   (2nd, 3rd from the right) Han-Byul Kim (Business’14), Yoo-Jeong Lee (‘16)   Ms. Yoo-Jeong Lee (Business’16), a participant of Road Trip Agency, commented “it was a physically demanding program, to be honest. But I am glad to have such rewarding experience in a sense that that I was able to be a part of the international event, and also to support my clients’ business meetings”. Ms. Lee added, “Through the program I learned the importance of building a network. It helped me a lot pursuing my goal as a health care/medical consultant”.   PyeongChang 2018 Olympic Winter Game Internship Participant, Yoo-Jeong Lee (‘16) Another participant of internship at Road Trip Agency, Ms. Han-Byul Kim (Business’14) said “there has been quite a lot of concerns in Korea on this Olympic Game”. Ms. Kim continued, “However, as a participant I was very impressed by the way it was operated, with highly advanced facilities. I felt proud that the foreign press was quite happy about the operation in general as well”.   (Front row) Jeong-Hyun Kim (Business’16)   Meanwhile Ms. Jeong-Hyun Kim (Business’16) participated in ATPI Agency during the Olympics, who said it was meaningful for her to be able to engage in the global event held in South Korea. “My clients were Canadian Broadcasting Company (CBC) and Petro-Canada. By assisting my clients during the event, I learned that sponsorships by corporations greatly contribute to global events like the Olympics” Ms. Kim said.   (1st from the left) Yoon-Jae Lee (Business ‘17)   Likewise, Ms. Yoon-Jae Lee (Business ‘17) assisted Dutch and Canadian team at ATPI Agency. “Since it is such a rare opportunity, the Olympics held in South Korea. I was glad just being a part of the event” said Ms. Lee. “As a vice president of KUBS Global, I support overseas students’ life on campus. As an extension to that, this time I assisted visitors from overseas, introducing them to Korean culture and cuisine, which was very meaningful experience” she added. Mr. Chang-Hee Oh (Business’ 82), who organized the internship program, is a Vice Chairman of Sebang Travel (KC Tours) and the 9th Chairman of Korea Bobsleigh & Skeleton Federation.  
Mar 21, 2018
123
Smart Tips and Advice for 2018 KUBS Commencing Students
Guidelines for New Students Smart Tips and Advice for 2018 KUBS Commencing Students   KUBS welcomes a total of 439 students commencing their study on 2018. Here we would like to share few important tips for your study and life on campus.       1. I am on time to my lecture, but the lecture room is empty, what do I do? Don’t panic, check if there is an update on your course via Blackboard. If you log on to Blackboard (https://kulms.korea.ac.kr/), you will be able to find the most updated information on course materials, assessments, and group work. It is quite rare but sometimes your professor may cancel the lecture due to an unforeseeable event. So make sure to check your blackboard regularly if you don’t want to wait alone at a lecture room!      2. I am looking for a nice place to do group work, where do I go? You are more than welcome to use student lounge and study rooms on campus. Business School has few venues that you can do your group works, such as MB Lounge. You may book the study rooms use via Portal (portal.korea.ac.kr). If you would like to reserve study rooms at Main Library or Centennial Memorial Samsung Hall, visit library website (https://library.korea.ac.kr/). Please book online at least a week earlier especially when the exam is getting close.     3. Is there a place that I can have a rest during my break? Yes, we have student lounges that you can take a break. On level 4 KUBS Main Building we have Ladies Lounge for the Business School students, and another venue reserved for female students at Dongwon Global Leadership Hall as well. If you are a male student, you can go to level 2 of Communication Building or Aegineung Student Center on Science & Engineering Campus. If you would like to take a short break, please find couches on level 5 at LG-POSCO Building.     4. I am looking for reading resources for my assignment. You can use our Sudang Digital Library, level 3 of LG-POSCO Building (http://biz.korea.ac.kr/sudang/). Start off your research from our business studies resources including a total of 20 thousand journals published across the world. You can have access to 19 databases from Sudang Digital Library as well.     5. Having trouble catching up with your major courses? Sign up for the Business School learning assistance program TnT (Tutor & Tutee). You can get useful tips and advice from your seniors who took the course. You may register for up to 2 courses for TnT assistance. Register online for the learning support, and hand in required documents to Department Office. (▶More Information)     6. I need to move between buildings to attend lectures and I am in hurry. Is there a shortcut between Business buildings? Yes, you can use shortcuts between 3 Business School buildings. There are a total of 5 shortcuts connecting LG-POSCO Building (LP), KUBS Main Building (KM) and Hyundai Motor Hall (HM). If you could keep these in mind, you will be able to get to the lecture rooms on time: △ LP (level) 5 and KM (level) 4 △ LP 6 and HM 4 △ KM 3 and HM 2 △ KM 4 and HM 3 △ KM 5 and HM 4     7. Would I be able to have a chance to study overseas? Of course, you can take part in KUBS exchange student program. Work on your language skills and be prepared for your overseas experience. In addition to Korea University exchange student program, the Business School runs additional programs which you can attend to 120 universities in 33 countries across the world. You can apply for the program after completing at least 2 semesters at the University. Make an online application and submit required documents to KUBS International Office. Please keep updated with more information in January and July.  
Mar 22, 2018
87
Interview with 2017 Startup Express Winter Season 4th Team
Interview with 2017 Startup Express Winter Season 4th Team   On ‘2017 Startup Express Winter Season’ held last December, enthusiastic and brilliant ideas were raised by pre-entrepreneurs at our Startup Institute. On this event organized by Startup researcher and Seung Myung-Ho Center for Entrepreneurship Education, the prizes went to △Brotherhood (1st prize) △Goody Scholars with Makeup (2nd prize) △Dreamary (3rd prize) △Picasso (special prize). We met for interviews with 3 startup teams from Iljin Center for Startup Incubation, located on level 2, KUBS Main Building.    <Goody Scholars with Makeup> makeup products for men     ‘Grooming Peeps’, a new term for men who care about their appearance. <Goody Scholars with Makeup> (CEO=In-Yeop Park) targeted on male makeup products, which is a growing market. The team started their interview by saying “our goal is to develop an iconic brand in the male grooming and makeup market”. <Goody Scholars with Makeup> came up with an idea that they produce a kit that contains half the size of regular BB creams and tinted lip balms. They put 2 products into one kit, thinking that their target consumer is male who is interested in makeup yet not familiar with. They said “we focused on what male consumer demands and what sort of issues they have in terms of makeup and grooming. In fact, quite a few of consumer care about their appearance but they do not know where to start. And in fact, it is expensive buying all the necessary products when you first start makeup. So we developed a product that comes with essential products in one kit so that the consumer can try each out”. <Goody Scholars with Makeup> is working on context-specific marketing strategy. For example, on April they will release a makeup kit for job interview. The team continued, “We needed to come up with a smart marketing strategy, so we asked ourselves on what occasions men need makeup/grooming. Many of our friends are students who are looking for jobs, so we came up with ‘job interview’ makeup kit. Our coming up products are makeup kits for first-year university students, and for sports occasion”. The team’s male members are trying on their product every day to test out their products. One of the members said “I am not a makeup kind of man honestly, but since I started putting makeup on, everyone has been commenting on me I look good. So I guess I can proudly present our products on the market”.    <Dreamary> A Win-Win Service for Connecting Hairdressers and Clients     Ever thought about getting your hair done by Cheongdam-dong hairdressers for free? Apparently, it is possible if you use the service by <Dreamary> (CEO=Geon-Woo Shim, Tae-Hoon Lee). Dreamary offers service that connects clients and apprentice hairdressers. <Dreamary> thought it is a 'win-win' for both hairdressers and clients because it provides apprentice hairdressers with chances to practice, which can be assumed from their name “dreamary”. It was brought up from CEO Tae-Hoon Lee’s own experience, “I have this friend of mine who was an apprentice hairdresser. Knowing that he needed as many chances to practice his skills, I let him do my hair for 5 years. That is how I came up with the business idea”. <Dreamary> acts as a mediated platform between clients and hairdressers. That is, once apprentice hairdressers register and pass the screening process, they are eligible to provide service to clients. On the other hand, clients must make a one-time payment of 3,000 KRW to register for the free service. CEOs added, “eligibility is determined by applicant’s license and work experience. Their service will be evaluated by the users’ review”. <Dreamary> is about to release their first website. If successful, they plan to develop a mobile application as well. The CEOs, Mr. Lee and Mr. Shim’s thorough market research and legwork made it possible to develop such structured business idea. Their goal is to build a platform that is connecting other relevant beauty industries, nail products for example. <Dreamary> is also thinking of creating a database of hairdressers and building a network, just like Linkedin. “In the future, we hope we would be able to support and give advice to starting businesses”, they added.   <Picasso> Managing data for contents creators     ‘Contents Creation’ refers to the creation of a new form of arts or cultural product that is made on Multichannel Networks (MCN) such as YouTube and Africa TV. <Picasso> (CEO= Se-Ryung Lee, Business’14) paid attention to the audience’s huge interest in contents creators. Ms. Lee said, “I named after Picasso hoping that my business would achieve success in every dimension”.   <Picasso> collects, analyzes and visualizes data of contents creators. The members joined the team because of their interest in social media platforms (Africa TV, Twitter, YouTube) as well as their belief in their success.   “I visited my family on New Year’s holiday, and I saw my 10 years old cousin watching toy reviews on YouTube. I was fascinated by the fact that the MCN market is growing.”   <Picasso> makes sure to analyze the information of subscribers. They collect and categorize data of subscribers by gender, preference, nationality and so on, and sell their data analysis to business on the market. “We hope we could match the most appropriate channel to business. The key is to provide accurate data analysis to our clients” they added.   <Picasso> is now in a phase of data collection and web server construction. As soon as they visualize their front-end data, they are all set. “Hopefully we will start our service within a month. We cannot wait to get feedback from customers, and work it out from there too.”    
Mar 22, 2018
138
“Apply for Global MBA Now”
“Apply for Global MBA Now”   Korea University Business School’s Global MBA (GMBA) has a growing reputation as one of the best MBA in Asia. <MY KUBS> met Oliver Hanearl Yi, Hyo-Jin Chang, and Mohit S. Gill to hear their stories at Global MBA.      Q. What was the reason that you chose to study MBA at Korea University? Oliver |  I finished my undergraduate study in the U.S., and I came here to start my MBA to learn business studies in depth that is applicable to my career. I wanted to come study in South Korea because of my Korean background.    Hyo-Jin |  while working in the marketing industry, I wanted to study other disciplines of business studies. After doing my research, I applied to the renowned MBA program at Korea University.   Mohit |  I studied marketing back in Canada. I wanted to learn business administration in depth so that I can pursue more specialized career. Thinking that Korea University offers distinguished quality of teaching, I came to Korea University.     Q. Studying at Korea University, what do you think is the best thing about GMBA? Oliver |  I was pretty impressed by the strong bond you build between students, and with alumni. If a strong network is something you are looking for, I would suggest you to definitely choose GMBA.   Hyo-Jin |  I am aware that MBA programs in general take up to two years. Korea University GMBA, however, is a one-year course, so I am sure an intensive one-year program is very efficient time-wise.   Mohit |  During the program you take 6 modules in a year. It is intensive but quite rewarding too. I would also like to point out the fact that we can take specialized courses from Module 4.     Q. What do you think is the most important factor to take into account when choosing a MBA program? Oliver |  Definitely the duration of ‘time’ you want to invest on your study. Generally, people who consider enrolling in a MBA already have professional experience, so the duration up to 2 years can be a long time. In addition, I think ‘quality of teaching’ is another important factor too.   Hyo-Jin |  If you are thinking of taking a MBA program, I would suggest 3 things to consider: ‘time’, ‘effort’, and ‘cost’. Since GMBA is a full-time program, you will need to quit your job to study. That is one whole year of studying so you do not want to waste any minute of it. I guess it is important to also keep in mind that you need to build a network with other students and focus on your study at the same time. When I was doing my research on MBA programs, I found that GMBA is cost and time efficient than MBAs at overseas institutions in general. So I think it is important to choose a program that is reasonable in many aspects.   Mohit |  I think it is important to focus on what you want to achieve from studying MBA. For example, I wanted to learn practical knowledge that is applicable to my professional experience, rather than focusing on theoretical aspects. That was one of the reasons why I came to KUBS, and I am pretty satisfied with learning about sales and marketing strategies of corporations in Korea.     Q. Could you briefly share your plan after graduation? Oliver |   I am thinking of going back to America joining the family business, or I would like to find something in South Korea. I am looking for a career in entertainment or cosmetic industry.   Hyo-Jin |   I would like to work at foreign affiliated companies. I used to work in marketing, but while studying I thought business strategy or finance might be interesting too.   Mohit |   My goal is to work at multinational corporations. I am looking forward to work in Asian market. I prefer Korean companies that has overseas branch, but I think a career in Japan, China, or Singapore would be great too. I am pursuing a career in brand marketing.     Q. Could you please give a last advice to our readers who are considering GMBA? Oliver |   I would strongly suggest you to keep an open mind; it is always nice to try new things. I guarantee it will be a great opportunity to meet and network with others.   Hyo-Jin |   If you are thinking of studying MBA, stop thinking and make your application. You will be able to experience a very unique and interesting culture during your study at Korea University too.   Mohit |   I recommend GMBA at Korea University because apart from anything else, you can build a strong connection in Korea. If you would like to engage in Korean culture while you study, it is Korea University you need to apply to.
Mar 22, 2018
121
[Interview with a PhD Holder] “Strong Support from KUBS’s Excellent Research Environment and Network”
Interview with a PhD Holder  “Strong Support from KUBS’s Excellent Research Environment and Network”  Dr. Eun-Mi Kim (International Business '13)     Dr. Eun-Mi Kim, a PhD holder from KUBS (Academic Advisor=Professor Insik Jeong) has been appointed a full-time academic staff at Pusan National University. Below is the interview held with Dr. Kim.   Q. Could you tell us why you decided to start your postgraduate study? From my undergraduate years I have always wanted to study postgraduate degree, unlike friends of mine who were looking for job opening at companies. I wanted to work at universities to do my research, hopefully support student’s research one day, and assist student’s career paths as well. I chose International Business based on my undergraduate study and overseas company visit experiences. At the end of the first year of my postgraduate study, I transferred to integrated MS/PhD program to continue my study.   Q. What is good about doing your postgraduate study at universities in South Korea? I think the best thing about doing your master’s or doctor’s degree in South Korea is the strong network you can build during your study. It gives you a great support like when cooperating on your thesis. Also if you attend conferences, you can meet and network with professors from universities in Korea, which will be a great help in your academic life.   Q. What were the benefits of doing your postgraduate study at Korea University Business School, in particular? In many ways, actually. First off, I have had brilliant professors I can look up to, both academically and personally. Also KUBS provides the most updated facilities and learning resources available in South Korea. In addition, the School have a range of scholarships available to candidates, some of them offer candidates’ living fee during the study as well. Thanks to the scholarship support I was able to complete my study, putting aside financial issues. The School’s funding for international symposium once a year also gave me great chances to broaden and improve my research.   Q. What was the biggest obstacle you had to overcome during your PhD study? And how did you cope with the difficulties? I am sure it is the same for all PhD candidates: working on your thesis. As I went through editing, I got more and more skeptical about the whole idea, feeling doubtful. You get afraid of meetings with academic advisors and the academic board, but for me thankfully, they were the ones who gave me the greatest support and help. They encouraged me and gave me useful advice every time I am in trouble. I would like to thank them again.   Q. What do you think was the biggest factor in your appointment as an academic staff? I would say it’s the research performance. It varies with institutions but generally your performance is determined by quantitative and qualitative assessments. So basically you are good to go, if you could maintain above 300% of your research performance for 3 years, and publish your works on SSCI journal. If you could check Hibrain.net regularly and be familiar with the requirements, you should be able to reach your goal.   Q. Could you give a last advice to undergraduate students who pursue an academic career? I would suggest you to consider a broad range of career paths, not limited to academic staffs. I know many of you might be comparing the opportunity cost of studying for a long period. However, I can assure you that in the long run you can’t be worse off, because you end up with a career that is stable and allows you to do your own research. I highly recommend you to take a postgraduate degree. I know brilliant professors here are willing to support you during your study.  
Mar 22, 2018
108