Cecile Kyung-Ah Cho (조경아)

615 LG-POSCO Hall, 145 Anam-ro, Seongbuk-gu, Seoul, Korea 02841
Tel. 82-2-3290-1913
Fax. 82-2-922-7220
cecilecho@korea.ac.kr
Office Hour : by appointment

Education

  • 2007  Columbia Business School, Columbia University
              Ph.D. in Marketing
  • Sloan School of Management, MIT
              M.B.A. in eCommerce and Marketing
  • Princeton University
              M.A. in Russian Studies
  • Harvard College, Harvard University
              A.B. in Russian and Soviet Studies (With Honors)

Career

ACADEMIC APPOINTMENTS
  • 2016- pres.   Korea University Business School
                          Assistant Professor in Marketing
  • 2013- 2016  SKK Graduate School of Business, Sungkyunkwan University
                          Assistant Professor in Marketing
  • 2015             read more

Publications

REFEREED PUBLICATIONS
  • Cho, C. & Johar, G. V. (2011). Attaining Satisfaction, Journal of Consumer Research, 38(4), pp 622-631
  • Levav, J., Kivetz, R. & Cho, C. (2010). Motivational Compatibility and Choice Conflict. Journal of Consumer Research, 37(3), pp 429-442  
 
REFERRED CONFERENCE PROCEEDINGS 

Books

Research

CURRENT RESEARCH INTERESTS
  • Goals and decision-making
  • Cross-cultural issues in consumer behavior
  • Emerging market consumers
  • Luxury marketing