Marketing

Jaehwan Kim (김재환)

Room 410 in KUBS Main Building
Tel. +82-2-3290-2603
Fax. +82-2-922-7220
jbayes@korea.ac.kr
Office Hour : [Spring 2016] Tuesday and Thursday: 5:00 - 6:00 PM

Education

  • Ph.D. in Marketing, Ohio State University (2001)
  • M.S. in Statistics, University of Iowa (1997)
  • M.B.A. in Marketing, Korea University (1993)
  • B.B.A. in Business Administration, Korea University (1991)

Career

​Academic Positions
  • 2014.9 - 2015.8    Visiting Fellow, Yale University 
  • 2013.9 - Present   Professor of Marketing, Korea University Business School 
  • 2007.9 - 2013.8    Associate Professor of Marketing, Korea University Business School 
  • 2004.9 - 2007.8  

Publications

Journal Publications
  1. Moon Young Kang, Byungho Park, Sanghak Lee, Jaehwan Kim, and Greg M. Allenby (2016) "Economic Analysis of Charitable Donations," Journal of Marketing and Consumer Behaviour in Emerging Markets, 2, 4, 40-57.
  2. Lee, Sanghak, Jaehwan Kim, and Greg M. Allenby (2013) "A Direct Utility Model for Asymmetric Complements" Marketing Science, 32, 3, 454-470. 
  3. Satomura, Takuya, Jaehwan Kim, and Greg M. Allenby (2011) "Multiple-Constraint Choice Models with Corner and Interior Solutions" Marketing Science, 30, 3, 481

Books

Book Chapters
  • Kim, Jaehwan (2010), "Variety: Models of Multiple-Discreteness", in Allenby, G.M. and Rossi, P.E. (eds), Bayesian Analysis in Marketing: A breakthrough in customer analytics, The Marketing & Management Collection, Henry Stewart Talks Ltd, London (online at http://hstalks.com/?t=MM0992365)

Research