Marketing

Weon Sang YOO (유원상)

#503 at LG-POSCO Building
Tel. +82-2-3290-2623
Fax. +82-2-922-7220
wyoo@korea.ac.kr
Office Hour : By appointment
  • Director of KUBS Executive MBA Program
  • Member of Board of Directors for Korean Academic Society of Business Administration
  • Member of Board of Directors for Korean Marketing Association
  • Member of Board of Directors for Korea Distribution Association
  • Member of Board of Directors for Korean Society of Consumer Studies

Education

  • Ph.D. (Business Administration), University of British Columbia
  • Master of Business Administration, George Washington University
  • Bachelor of Arts (Economics), Korea University

Career

​Academic Positions
  • Professor of Marketing
    • September 1, 2016 ~ Present / Korea University Business School / 
  • Associate Professor of Marketing
    • September 1, 2011 ~ August 31, 2016 / Korea University Business School / 
  • Assistant Pr

Publications

RESEARCH INTERESTS 
  • Competitive Marketing Strategies 
  • Distribution Channel Management 
  • Customer Experience Management  
  • Customer Insight
  • Game Theory 

Books

Research