Postgraduate Program “EMBA CARE”
Nov 23, 2016
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Postgraduate Program “EMBA CARE”
On October 22 (Sat) at 4:00 p.m., the EMBA CARE (Continuing Alumni Reaching-out & Education) was held by Korea University Business School’s Executive MBA (EMBA) at room 432 in LG-POSCO Building. Professor Shijin Yoo delivered a lecture titled “The CEO Checklist for Successful Marketing.” The lecture began with the question “What is the survival inequality of our organization?” followed by eight other sub-themes including “What do we exchange with customers?” and “Is customer value taken into consideration?” The lecture covers an overview of corporate marketing strategy that CEOs should consider.
“You should think about marketing strategy, find the significance of your company, and increase the number of customers who understand the corporate value,” Professor Yoo said. “You will be able to take one step toward successful business management by listening to opinions through customer contact points and by finding customer needs.”

After the end of the CARE Program, the “EMBA Homecoming Day” was held at Ahn Young Il Hall in LG-POSCO Building from 6:00 p.m. △Former Dean Dong-One Kim, △Former Associate Dean Hosun Rhim, △Former Associate Dean Seung-Weon Yoo, △Former Academic Director Kyung Sam Park, △Academic Director Weon Sang Yoo, △Professor Shijin Yoo, △Alumni President Dong Shin Lee, and the EMBA students were present at the event. “KUBS is ranked 24th in the “2016 Top 100 Executive MBA Rankings” released by Financial Times in the United Kingdom,” Former Dean Kim said. “I hope the EMBA students will continue to contribute in advancing the world and becoming No. 1 in Asia.”
The choral performance was presented by the 14th Class of EMBA. The students wore white colored shirts and belted out “Don’t Worry, Dear” and “Stepping Stones” under the choir conductor’s hand signals. “Some of the EMBA students could not make it to the event due to time conflicts,” Alumni President Lee said. “I will do my best to make more students participate in the next year’s event.”